Course options in 2025
(15 points)
Marketing and Strategic Intelligence is designed to equip students with a comprehensive understanding of marketing principles and the strategic application of business insights. Throughout the course, you will delve into the world of marketing principles, market research, and explore various data collection and analysis techniques, with a focus on quantitative methods. You will gain insights into consumer behaviour, competitive intelligence, and the development of effective marketing strategies, encompassing segmentation, targeting, positioning, biases, and the marketing mix. Students are expected to leverage business, consumer, and market insights to make well-informed, data-driven business decisions. This course develops marketing expertise and cultivates the ability to synthesise data into meaningful information that can inform business decision-making. As part of preparing students for working in a treaty partnership and equity context, and aligning with the UC Pasifika Strategy, the course facilitates applying marketing principles to ensure the lens and values of the communitywe’re reaching are recognised.
Weekly Lectures commencing Wednesday 19 February through to Wednesday 7 May (5pm – 8pm)
And
Block Course – Friday 11 April and Saturday 12 April (9am – 5pm)
(10 points)
This course will introduce you to a range of concepts and practices that can improve the promotion of socially impactful goods and services (e.g., sustainability, resource management, and healthcare). We discuss principles that shape the behaviour of individuals and organizations, and how strategic decisions can either hinder or accelerate the adoption of innovative new social goods. Understanding the sources of value creation and agent incentives provides guidance for a range of organizational decisions. We consider how different national governments and cultures influence decision-makers and end consumers. The final project will relate to health care and involve the creation of a marketing plan.
Block Course Format – Friday 28 February, Saturday 1 March, Friday 7 March, Saturday 8 March
(10 points)
This course explores the framework for influencing and negotiation in international business and organisational development. The content incorporates business strategy, management psychology, legal, intellectual property, marketing, and supply chain perspectives. The course activities include seminars and discussions, accompanied by practical experience in preparing for, and participating in a range of face-to-face negotiations.
Block Course Format – Friday 6 June, Saturday 7 June, Friday 13 June, Saturday 14 June (9am-5pm)
