Start developing your organisation’s own social media approach and strategy.
This one-day workshop is specifically designed to support those working in non-commercial spaces, who are tasked with reaching a huge audience with limited background in social media or budgetary support.
It looks at both the benefits and pitfalls of using social media in the not-for-profit space and how best to reach your target audiences, build awareness of your cause, increase your following and, ultimately, drive behavioural change.
The course is open to all organisations, but there is an assumption that the focus of attendees will be more on social change, wellbeing initiatives or building a following with a limited budget – rather than how to promote a post to generate sales for a product or maximise ROI for promoted content. It is suitable for individuals promoting a particular cause, registered charities, educational organisations, religious organisations, community groups, NGOs, research groups, local government departments etc.
What will you gain?
By taking an evidenced-based approach that draws on theories of social change, consumer behaviour, digital cultures, and communication, you will learn how to develop a strategy and use this to effectively curate and share the right content to maintain a social media following.
By the end of the course, you will learn:
- A deeper appreciation for what social media can and can’t do for your cause.
- Tools to develop a social media strategy for YOUR cause, big or small.
- A basic understanding of analytics in social media, to know what is working and what isn’t.
- What audiences to target and the content needed for them, to maximise your reach by exploiting ‘the algorithm’.
- The benefits and pitfalls of having social media influencers support your cause.
- Troll wrangling tips and techniques.
Course structure
The workshop will be a combination of presentations from the facilitator and hands-on workshopping to help with developing your own social media approach and strategy. There will be lots of time dedicated to asking and answering specific questions that can help all participants.
It is designed to enhance your existing social media capabilities and add further polish to what you are doing but will go at a pace that supports all in the workshop.
A certain level of assumed knowledge is expected of course participants. They should have a strong understanding of what their organisational vision and goals are, as well as a knowledge of who they want to reach through social media and what social media platforms their organisation is currently using and why. A basic understanding of how to use social media is also required.
The course does not cover things like setting up a Facebook event, instead it will cover how to get the most out of your event page.
Pre-reading preparation can be provided, if needed.
