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In today's fast-paced, highly competitive world, the difference between success and failure is the ability to innovate, take advantage of commercial and market trends, build quickly, and go to market with impact.

Get the mindset, skillsets, and toolsets that you need to build great products, empowered teams, and a great go-to-market strategy. You'll also receive hands-on coaching, advice, and actionable insights that you can apply to your own work and get instant value from the course material.

We'll bring our range of experiences as seasoned product managers who have worked in small tech businesses to large global corporates in various roles and teams.

In this group course, we'll go��beyond the theory and frameworks, and show you how to��connect these concepts to your own work��with hands-on exercises and personalised coaching.

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Day One: Setting Strategy based on Commercial Impact and Customer Value

• Product Management Fundamentals:��Role, expectations, mindsets, skillsets, standard frameworks, stakeholder management
• Product Strategy:��The why, who, and what: Understanding and communicating strategy to decide what to build with a commercial and value mindset.

Day Two: Using Continuous Discovery and Agile Delivery to turn Roadmaps into Amazing Products��

• Product Roadmaps: Turning strategy into goals, execution and outcomes
• Product Discovery and Design: Customer and User Discovery, and creating effective team backlogs
• Working with Delivery teams:��Prioritisation, delivery planning, and using Agile principles for effective, efficient development
• Metrics:��How to measure that your product and development process is working and delivering value to customers and the business.

Benefits to you and your Organisation

By attending this course, participants will gain the skills and knowledge necessary to drive product success, fostering innovation and growth within their organisations.

1. Increased Innovation: Equips teams with tools to foster a culture of innovation, crucial for staying competitive.
2. Improved Market Responsiveness: Enhances the ability to identify and capitalise on market trends quickly.
3. Efficient Resource Utilization: Teaches prioritisation skills, ensuring resources are allocated to high-impact projects.
4. Enhanced Customer Focus: Develops a deeper understanding of customer needs, leading to more successful products.
5. Faster Time-to-Market: Provides strategies for efficient product development and launch processes.

This course is ideal for

• Product Managers at all levels (Junior, Mid-level, Senior)
• Aspiring Product Managers looking to transition into the role
• Product Owners and Scrum Masters seeking to enhance their product thinking
• UX/UI Designers wanting to understand the broader product context
• Business Analysts aiming to move into product-focused roles
• Marketing Managers involved in product launch and go-to-market strategies
• Technical Team Leads and Engineering Managers who work closely with product teams
• Startup Founders and Entrepreneurs developing new products

Course structure

The course runs as a mix of academic topics, interactive discussion, and hands-on exercises.�� You are encouraged to bring along stories or concepts you want to work with on the day.

You will be provided with course materials and slides, printables as reminders of the key concept and new Product Management ‘superpowers’ you can apply right away.

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