This half-day foundational course will teach you how to create a plan to manage the public side of any crisis or issue. It will ensure you have the skills to communicate effectively with your Board, stakeholders, your people, and the media.
You will understand how to identify audiences, develop key messages and how to plan for communicating quickly and effectively, while meeting the immediate needs of stakeholders and those impacted by an event.
You will learn how to develop a crisis management plan as part of your risk management strategy, so that you are ready to protect the reputation of your organisation against any identified risks.
What will you gain?
By the end of the course, you will:
- Understand the difference between public issues and a crisis
- Understand how to plan for proactive and reactive responses
- Have the fundamentals to create a crisis management plan
- Recognise key stakeholders and how to communicate with them
- Create issues and crisis management plans
- Develop key messages
- Have the skills to integrate crisis communications with operational responses
- Have a plan for looking after the welfare of those impacted by a crisis.
Course structure
The course runs for four hours and focuses on learning the basics of crisis and issues management, beginning with understanding the difference between issues and a crisis and the impact these can have on your organisation.
It looks at how you plan for managing issues and crisis and provides best practice templates and standard operating procedures for you to follow. You will learn how to identify stakeholders and develop key messages.
