There is anindustry needfordigital product designers who arecreative, but also have the technical skills to design and prototypesolutions, communicate with stakeholders, and produceviable, commercial products.
In the Digital Product Designmajor, youwill learn the product design process with a focus on interactive digital products such as mobile and computer applications,websites and webapplications, and emerging technologies such as virtual and augmented reality.
To be a Digital Product Designer, you need to be:
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- interested in technology
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- a good communicator
- able to manage multiple projects
Entry to theDigital ProductDesign major is open to anyone with entry to the University.
Secondary school studies in related subjects such as digital technologies, technology,drawing and graphics,or design and visual communication would be an advantage.
To complete a Bachelor of Product Design inDigital ProductDesign, you must completecompulsory coursesin introductory product design, management, engineering, and mathematics, as well as required courses towards theDigital ProductDesign major.
During your study,you’lldevelop skills such as:
- Computer programming
- Applying designprinciples
- 2D and 3D user interface design
- Graphic design
- Methods of analysis
- Virtual andaugmented reality
In your first year, you will study thecore processes andprinciples of digital product design, from research and ideation, experiment-led prototyping, UX and UI design, through to testing, validation, andmarket research.Our dedicated facilities offer plenty of tools for creativity to help you start building a portfolio of work and begin to develop your own design identity right from the start of your degree.
- Design digital products from your very first year of study.
- Learn industry standard tools and software including Figma, Photoshop, CSS andJavascript, and AR and VR prototyping tools.
- Access high spec computer facilities at the School of Product Design, including drawing tablets, gaming consoles, and the latest AR and VR headsets.
- Collaborate with industry partners in yoursecond and third yearprojects to design digital products that meet an industry need.
- Study business courses to prepare you for work as a digital product designer, ortotakeyour own products to market.
The digital product design industry is growing and maturing. While it used to be that engineers were also responsible for the design of products,there is now the necessity forspecialiseddigital product designers whoarefocused onthe whole product lifecycle, from research and prototyping through to testing and feedback to ensureend-user needsare met.
Graduates of the Digital Product Design majorcan find work in any large company that produces digital products, as well as graphic design or web-based organisations. Such roles could include:
- Digital Product Designer
- UX Designer
- UI Designer
- Software Tester
- Human Centred Designer
- Software Developer
- Web Developer
