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Salman Yousaf

salman.yousaf@pg.canterbury.ac.nz

Co-created Wellbeing and Sustainability in Circular Food Ecosystems: A Transformative Service Initiative to Shape Generation Z’s Food Consumption Practices in Aotearoa New Zealand.

04 April 2025
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About Me:

Salman is a PhD Candidate in Marketing at the UC Business School. His research aims to co-design an intervention to reduce food waste and promote circular food practices, enhancing the well-being of individuals, communities, and the planet. Furthermore, his research contributes to Sustainable Development Goals.

Research Interests:

My research interests areTransformative Service Research, Service Ecosystems, Service Co-design, Circular Economy, Sustainable Consumption.

Education:

PhD in Marketing, سԹ, New Zealand.

Master of Science in Business and Economics (Advanced Service Management), Karlstad University, Sweden.

Bachelor of Commerce (Accounting), University of Ballarat, Australia.

Supervisors

Senior supervisor:

Co-supervisors: and Denise Conroy

Conference Presentations

Yousaf, S. The circular food economy and Gen Z: A study of food consumption and redistribution practices in Aotearoa New Zealand. Presentation at “UC BS Ecosystems Symposium - A Transdisciplinary Approach”, 2024, سԹ, New Zealand

Yousaf, S. Co-creating sustainability and wellbeing in the circular food economy: A transformative and culturally integrative study of Generation Z’s food consumption practices in Aotearoa, New Zealand. Presentation at New سԹSouth Asia Centre Annual Symposium ‘Marginalities’, 2023, سԹ, New Zealand

Awards & Honours

UC Business School Graduate Research Collective (Feb 24 – till date)

UC Global Leaders Programme

UC Business School CQ Certificate

Other

UC Business School Graduate Research Collective (Feb 24 – till date)

UC Global Leaders Programme

UC Business School CQ Certificate

Why did you choose UC?

I have chosen the سԹ because of its unmatched plentiful facilities, high research impact, 5-Star QS ranking, and commitment towards the Sustainable Development Goals of the United Nations. There is no doubt UC is equipped with exceptional resources for its students to acquire academic excellence and provide opportunities to collaborate with like-minded people. Furthermore, the supervisors at UC are world-class thought leaders with exceptional backgrounds and publications that correspond to my interests and education.

Best things about study at UC?

UC is like a home where education is provided and skills are polished, body is nourished with lots of food and mind is flourished with lots of care. UC provides a supportive and well-rounded environment for students to thrive.

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